Video Production Leadership
Building scalable production teams and workflow systems for high-growth companies. 10+ years transforming video operations, managing distributed teams, and delivering high-volume content that drives business results.
Transforming Production Operations at Scale
Challenge
3-person production team unable to meet growing demand for theater and conference operations, operating with 30-year-old infrastructure limiting production capabilities and revenue growth potential.
Solution
- Led $1.5M infrastructure modernization project - managed vendor selection, technical specifications, and installation of comprehensive AV upgrade including power systems, fiber/SDI distribution, digital audio, lighting truss, multi-camera robotics, and switching capabilities
- Grew production team from 3 to 15 people through strategic hiring, training, and team development
- Implemented project management systems (Airtable, Asana) for resource tracking and workflow optimization
- Restructured operations and established clear accountability frameworks
- Coordinated AV support across 50+ distributed locations with standardized processes
Results
Enterprise B2B SaaS Production
Challenge
Produce enterprise product marketing video for HPE Aruba cloud networking solution requiring coordination across multiple interview subjects, locations, and technical product demonstrations.
Solution
- Managed end-to-end production from planning through final delivery
- Coordinated multi-location shoots and interview scheduling
- Oversaw post-production workflow including editing, motion graphics, and brand compliance
- Delivered polished corporate content aligned with HPE brand standards
Results
On-time delivery for product launch timeline with professional enterprise-grade content suitable for sales enablement and marketing distribution. Established ongoing production partnership with global technology leader.
High-Volume Content Operations
Challenge
Scale social video production to meet aggressive content calendar demands, delivering 70+ video and photo edits in a single quarter for executive events and social platforms.
Solution
- Scaled production department from 2 to 5 people through strategic hiring
- Established intake system and workflow processes for high-volume queue management
- Managed mix of in-house team and freelance resources for surge capacity
- Partnered with C-suite on video strategy for internal events
- Directed multi-platform content production across social, event, and corporate channels
Results
